‘Di Lang Laro ang Laro: Power of Play

Di Lang Laro ang Laro

Bawat bata may karapatan ...

Hayaan mong maglaro ang bata sa araw ...

And so the whimsical song of APO goes. And we are brought back to our carefree childhood days when we come home, after a hard game of patintero or agawan base, smelling like the sun and not the IPad.

Last February 20,  the Department of Education, Play Pilipinas and Johnson and Johnson Philippines launched “Di Lang Laro ang Laro” (Play is Not Just Play) campaign.  The campaign rallies behind UNICEF and the World Health Organization’s recommendation  that children between the ages of 5-17 should have at least 60 MINUTES A DAY of ACTIVE DAILY PLAY for a child’s physical, mental and social development.

I was surprised with the wide age range.  I always believed in physical play and have indulged my kids with loads of it when they were in their early childhood.  Too much in fact, my husband thinks:-)  Come Grade 3, everyone was sucked in the rigors of studying, Chinese tutorial and traffic.   In the blink of an eye,  time zooms by - from school to tutor to study table at home has become the routine.

Apart from the limited time kids have in playing, it is sad that when kids do have the time they would rather engage in anything electronic - IPad, Computer, TV, Xbox and a host of others.   The screen emits a hypnotic spell that brings them to a zombie state that is explosive when disrupted!

Open forum with - (from the left) Trina Almario-Tanlapco Group Brand Manager of Johnson and Johnson, Lulay De Vera-Mateo Chief of Education for UNICEF, Sigrid Perez Executive Director of Play Pilipinas and Kuya Bodjie of Batibot

Open forum with - (from the left) Trina Almario-Tanlapco Group Brand Manager of Johnson and Johnson, Lulay De Vera-Mateo Chief of Education for UNICEF, Sigrid Perez Executive Director of Play Pilipinas and Kuya Bodjie of Batibot

The campaign “Di Lang Laro ang Laro” gently reminds parents to bring back the fun of active play through TV and print ads.  Sometimes,  we parents just need a gently tug and we can say "Oh yeah ..." and hopefully go out and sweat it up with the kids.

Apart from the ads,  Johnson and Johnson has supported the efforts of Play Pilipinas and has committed to build a "PALARUJUAN" (playground).  Play Pilipinas, is an NGO dedicated in bringing play back to the lives of children.  They have presently built 10 easy access playgrounds across the country using organic and recyclable materials like bamboo and used car tires.

The campaign surfaced after a Johnson and Johnson commissioned study found out that mothers with 4 to 9 year old kids in GMA recognize value of physical play but unconsciously encourage study time over play time in the end.  I myself am so guilty of this.

Sigrid Perez, a mother of 8! and the co-founder of Play Pilipinas, espouses the huge advantages of free play where children discover their creativity and capacities.   Contrary to popular belief that children are just wasting time in play, not playing becomes counterproductive in developing a holistic child.  In play you learn concentration, social skills, strategizing, coordination, team work among others.

Play Pilipinas playground materials make use of reused tires and bamboo.  At the bottom is the playground they built for PCMC.

Play Pilipinas playground materials make use of reused tires and bamboo. At the bottom is the playground they built for PCMC.

TheGoMom couldn't agree less!  Let's go and play with our kids!  Remember, 1 hour a day of ACTIVE PHYSICAL PLAY keeps the therapist away:-)

Can't help but pose with my childhood icon Kuya Bodjie Pascua of Batibot.  I miss Batibot, Pong Pagong, Kiko Matsing, Manang Bola and the rest of the crew.  Kuya Bodjie was the refreshing and fun host for the event!

Can't help but pose with my childhood icon Kuya Bodjie Pascua of Batibot. I miss Batibot, Pong Pagong, Kiko Matsing, Manang Bola and the rest of the crew. Kuya Bodjie was the refreshing and fun host for the event!

 

 

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